The Roles of Creativity and Innovation in Entrepreneurship
ABSTRACT
Creativity, innovation and entrepreneurship are important things of the launch each innovative
products and services that comes with advanced technology. Entrepreneurship is considered a key
factor in economic development. This paper mainly focused on the creativity and innovation in
entrepreneurship. Creativity and innovation have become the vital point to enhance the value of
entrepreneurship. Creativity help us how to improve existing business practice. Innovation is about
making a process that can convert invention or gain idea to become more marketable product or
service. The study aims to analyze and elaborate the roles of creativity and innovation in
entrepreneurship. To study this role, reviewing literature and searching for related material are using
the search engines.
Keywords: Creative, ideas, innovative, university students